With no prior employees and a launch on the horizon, the Mimloo team faced a deceptively simple problem: they needed design support, but not just a graphic designer. They needed someone who could also own creative direction and manage social media, a combination that typically requires either hiring multiple people or engaging a full-service agency.
Gabriel had previously gone through the headache of finding freelance talent through unvetted channels, and he was also weighing the option of hiring a creative agency. Both paths felt slow and costly. He needed a solution that could move at the speed of a pre-launch startup.
“We considered an agency, but we really needed to start the work immediately. I’ve been through that rodeo before – finding talent that isn’t properly vetted. It’s always painstaking.” – Gabriel
Gabriel had worked with Pangea in the past, so when it came time to hire for Mimloo, the platform was his first call. Within a short window, Pangea surfaced a small set of candidate recommendations. Andrea, a designer based in Spain, rose immediately to the top.
Andrea brought exactly the blend the team was searching for: graphic design expertise, creative direction experience, and hands-on social media know-how. Beyond her skills, a shared language created an unexpected advantage – the team was able to build rapport quickly, negotiate naturally, and establish a smooth working rhythm from day one.
“It wasn’t that we needed a Spanish speaker – it just happened that way. But because of the shared language, we were able to get along better, onboarding was a breeze, and we were more aligned on a lot of things.” – Gabriel
The platform’s contractor model was also a key factor. Without a formal payroll setup yet in place, Mimloo needed someone who could start immediately, deliver real work, and serve as a kind of working interview before any longer-term commitment.
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Andrea joined Mimloo as a fractional Graphic Designer and Social Media Manager. Working on a weekly cadence with the founding team, she quickly took ownership of all customer-facing creative output for the brand’s upcoming launch.
Her work spans the full scope of what a launch-stage brand needs: visual design, brand identity elements, and an active social media presence. Mimloo now publishes three posts per week, all driven by Andrea.
The team also credits her with designing the Mimloo website (mimloo.com), which Andrea brought to life visually.
With Pangea’s help, Mimloo was able to:
Gabriel was so happy with Andrea's performance that they decided to bring her on to the team in a permanent capacity after only a few months of work together. Gabriel is optimistic about a long-term working relationship: “I hope she’s with us for a long time. As long as she continues to move the needle, we’re going to be happy.”
