Marketing
Jordan Deasy
March 30, 2026
There's a question every hiring team eventually asks: is AI actually changing how top consultants work, or is it mostly hype? For fractional growth and marketing specialists, the answer is getting clearer. AI has moved from a curiosity to a core part of the workflow. Not just for drafting copy, but for building real tools, automating repetitive processes, and moving through client work at a pace that wasn't possible a few years ago.