Growth & Marketing

Growth marketing goes beyond traditional methods by focusing on the entire customer lifecycle. It uses data and analytics to engage customers at every stage, aiming to boost loyalty and drive business growth. This article delves into growth marketing strategies, key principles, and real-life examples to help you implement it effectively.

Small business owners often struggle with marketing while trying to grow their business. A small business marketing consultant can help bridge this gap. These experts bring specialized skills to create targeted marketing strategies that boost sales and business growth. In this article, you’ll learn the key roles of these consultants, reasons to hire them, and how they can enhance your marketing efforts. Let’s dive in!

Are you looking to become a successful freelance content creator? In this role, you’ll create content for blogs, social media, and websites, helping businesses connect with their audience. In this article, we’ll share key tips and strategies to help you thrive as a freelance content creator in 2024.

Why should Marketing Agencies should hire freelancers over expanding their headcount with full-time employees? For many agencies, it’s hard to balance team size with fluctuating commitments, and changing needs from clients can disrupt even the best-planned studios.

When it comes to professionalism, work ethic, and downright awesomeness, Grace Lemire sets the bar for freelancers everywhere.

"With Selin, we found the perfect mix. She was communicative, brought her own ideas to the table, and produced high-quality deliverables in what felt like an instant.” -Glenn from Shakespeare.ai

Why do startups need marketing teams? Build your brand, make a name in the market, and grab customers' attention.

During your first week as a marketing freelancer, it is important to communicate with your new client, ask questions about the work you'll be doing, and understand their expectations.

Building a marketing portfolio can be fun - but keep these pointers in mind...

If you’re drawn to any form of media, this post is your sign to pursue content marketing (if you haven’t already). 

The world is a busy place and so much noise could dull the excitement of your new company, but getting legitimate press will definitely help get your name out while also attracting interest.

Choosing a social media manager is hard, but not having one is harder. Make sure you're asking the right questions when considering a college freelancer as a candidate.

Keeping on top of the content cycle is one hefty task, but here are five tips that may help you stay ahead of the game.

Freelancing is the key to flexibility. Cassandra Pinataro tells us why she freelances and doesn't leave without some advice.

Ever wonder what you would be getting yourself into if you decided to get into email marketing? Pangea.app sat down with Kayla Shawley to give freelancers the inside scoop.

Make sure your clients make a good first impression on their Instagram-savvy customers

A first generation college student is making sure creative entrepreneurs of color feel empowered to reach their full potential.

Four tips for becoming a social media creator, especially when managing multiple freelance projects at one time.

Key social media details freelancers should focus on to set themselves apart from amateurs.